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CONSTRUCTION We were appointed at a time when Aura was keen to raise their profile to key architect and designer audiences at home and abroad. Recent developments in the technology around fabric engineering needed explaining – longer life, lower maintenance – as well as the financial benefits of fabric buildings. Capitalising on the profile of the Millennium Dome as a flagship building, the objectives were to generate quality leads and differentiate the brand from the few other serious competitors. A website was created which was aspirational and featured a photo library showing the highly photogenic, custom-designed Aura structures around the world; a sales presenter mimicking the style and content of the website was produced, and a features campaign was carried out in the architecture/design press. The overall campaign was highly successful, and significantly overloaded the sales team with leads. *BROADWAY HERITAGE PLC www.broadwayplc.com - ongoing Broadway Heritage is a developer of high quality residential property, ‘beautiful homes in stunning locations’. They specialise in the sensitive restoration and reconfiguration of historically-significant, and often 'listed' buildings. We have worked for Broadway over a number of years to help 'create an atmosphere for selling'. This involves raising the profile of the development in question; preparing news stories for local newspapers, their property supplements and online presences, and local glossies; preparing material for websites; devising events involving the local community. We have promoted the following developments: Pittville Place in Cheltenham, Gloucestershire www.pittvilleplace.com Ascot Place, Ascot, Berkshire www.ascotplace.com The Elms, Houghton, Cambridgeshire www.theelmshoughton.com Westcliff, Weston-super-Mare www.westcliffvillas.co.uk |
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