We researched and wrote copy for an Annual Report ‘PCC Youth Service: On the Case – empowering young people for citizenship.’ The Report looked at the Service from the perspective of all key stakeholders: the young people, the youth workers, the probation and police services, local housing associations and other community building agencies. Key individuals were interviewed and quotes incorporated including a quote from Paul Boeteng, then Minister of State at the Home Office, and leading local councillors.

The Report was produced in a very short period and within budget, and designed and printed in conjunction with young people in the City. It was well received both within the Council and externally and it contributed greatly to strengthening relationships with stakeholders and recognition and motivation of staff. The Youth Service continues to go from strength to strength.

CHICHESTER PRIORITY CARE SERVICES NHS TRUST
(now Sussex Health & Social Care NHS Trust)

Following negative media coverage resulting from a mistaken case of child abuse, we were appointed to establish a framework for communications trust-wide. The strategic planning focused around the impending closure of the psychiatric hospital, Graylingwell, and the move of 100s of patients into the community.

A public education programme was launched and during the campaign we achieved over 90 major positive stories in the local press and around 20 local radio interviews. We also introduced PR internally to managers and clinicians as a valuable tool in community relations, and arranged media interview training (tv, radio and press) for senior managers and Chair of the Board. A media crisis management plan was also put in place to enable damage limitation in the event of any future negative event.