THE BRIEF

At our first meeting we’ll be asking you a lot of questions. This is because we want to be able to develop a strategy to that will really help your business.

We’ll have done some research about you but will also want to know about:

• the strengths, weaknesses, opportunities and threats to your business as you see them
  
• any marketing and PR activities you have undertaken to-date and with what success
  
• your commercial objectives
• your vision for the future
  
• what you are hoping to achieve through PR.